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Sto caricando le informazioni... Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the Worlddi Bruce Philp
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. An insightful book by a brilliant author. We can change the world by paying attention to the brands we buy. ( ) nessuna recensione | aggiungi una recensione
Premi e riconoscimenti
Consumer Republic's message begins with this single, inarguable truth- brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. And we consumers have the power to make it worthless. As someone who has worked on the inside, Bruce Philp knows exactly what this power can do. With fascinating case examples, and a startling yet pragmatic argument, he dismantles the simplistic predator-prey narrative behind the anti-brand movement, confronts us with our real role in the system, and inspires us to make every dollar we spend count. To buy less, but demand better. To make meaningful choices instead of just easy ones. And then to speak up when we're happy and when we're not. Pin every one of these acts to a brand, and corporations will be forced to cooperate in making our way of life sustainable. Brands, says Philp, are the only leverage the average consumer has with which to make a company behave itself. Abandon them, and we'll surrender our marketplace to scoundrels. Take control of them, and we can save the world. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)658.8Technology Management and auxiliary services Management Of MarketingClassificazione LCVotoMedia:
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