Fai clic su di un'immagine per andare a Google Ricerca Libri.
Sto caricando le informazioni... Seizing the White Space: Business Model Innovation for Growth and Renewal (edizione 2010)di Mark W. Johnson, A. G. Lafley (Prefazione)
Informazioni sull'operaSeizing the White Space: Business Model Innovation for Growth and Renewal di Mark W. Johnson
Nessuno Sto caricando le informazioni...
Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Nessuna recensione nessuna recensione | aggiungi una recensione
Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Non sono state trovate descrizioni di biblioteche |
Discussioni correntiNessunoCopertine popolari
Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)658.4063Technology Management and auxiliary services Management Executive Managing Change InnovationClassificazione LCVotoMedia:
Sei tu?Diventa un autore di LibraryThing. |