Comprehensive, reader-friendly reference that covers the life of a book from concept through writing, editing, submission, publishing, distribution, marketing, author promotion and fulfillment. This revised and updated 4th edition contains new information on understanding passive voice, the phases of editing, how to develop marketing and promotion plans, the hidden truth about "subsidy" publishers, the realities of today's publishing landscape, what the new technology does and doesn't offer, 21st-Century contractual obligations and more.