Maverick Marketing … Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing personnel, and business students new insights into the dynamic and “maverick” marketing culture that drives many innovations companies. Maverick Marketing provides numerous case studies and real life examples of “maverick” strategies and tactics. Hayes's Maverick Marketing begins with the premise that larger marketers in today's Wild West of New Marketing can no longer leave “maverick” activities to the smaller, scrappy companies due to the rapidly changing business environment. Maverick Marketing is a “must read” for every marketer and a “must have” reference book. Joseph Campinell, President of L'Oréal Consumer Products in the USA says “... truly entertaining and dead on the mark for laser targeting today's ‘I'm-in-charge' consumer. The must-read equivalent of The Joy of Sex for anyone remotely involved in marketing and communication …”