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Sto caricando le informazioni... Il codice nascosto. Perché viviamo, compriamo, amiamo. E perché lo facciamo in questo mododi Clotaire Rapaille
   My List (257) Sto caricando le informazioni...
 Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro.  wellington299 | Feb 19, 2022 |    ) jasoncomely | Dec 3, 2019 | I think, you will learn a lot about European/American culture. It doesn't focus on other countries like China, India or any African countries. I wish, the author had included about Chinese. Overall, a great book to learn about culture code from his perspective. ––Deus Vult–– Gottfried (  ) gottfried_leibniz | Apr 5, 2018 | I think, you will learn a lot about European/American culture. It doesn't focus on other countries like China, India or any African countries. I wish, the author had included about Chinese. Overall, a great book to learn about culture code from his perspective. ––Deus Vult–– Gottfried ( ) gottfried_leibniz | Apr 5, 2018 |  ) LaPhenix | Mar 2, 2014 | nessuna recensione | aggiungi una recensione
DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations. Dr. Rapaille used his ability to break the "culture code" to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He used it to help Nestlé introduce coffee to the tea culture of Japan, and to explain why George W. Bush is on code for the U.S. presidency and John Kerry was on code for the French presidency. And now, in The Culture Code, he uses it to reveal what makes Americans American, and what makes us different from the world around us. Dr. Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself. Non sono state trovate descrizioni di biblioteche |
Discussioni correntiNessunoCopertine popolari
 Google Books — Sto caricando le informazioni...GeneriSistema Decimale Melvil (DDC)305.8Social sciences Social Sciences; Sociology and anthropology Groups of people Ethnic and national groups ; racism, multiculturalismClassificazione LCVotoMedia: (3.71)
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I do appreciate reading about an outside perspective of the French, American, German, English, and Japanese culture. He has some wonderful ideas that make sense on the feelings we have on things like cars, sex, and even toilet paper.
It comes tantalizingly close to a five star book. It just lacks ... a little charm? Don't get me wrong. The guy seem like a nice enough guy and does a solid job connecting with the reader. But there's a big difference between solid and super.
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