This practical guide for analyzing verbal data of all kinds provides a step–by–step methodology for exploring and describing streams of language. This flexible book teaches individuals how to approach language systematically, focusing on building descriptive analysis that can be articulated, makes sense, and is reliable. Accessible and comprehensive, this guide covers the entire analytic process—from exploring the literature, through designing the analysis, coding the data, examining patterns, evaluating their significance, and presenting the results—using simple, jargon>–free terminology. The methodology presented develops a foundation that can be applied across disciplines.Individuals who want to learn the basics of analyzing qualitative data.