Colin Ware directs a Data Visualization Research Lab at the University of New Hampshire. His education is broad and interesting: He holds degrees both in computer science and the psychology of perception. He is a (the?) leading expert on integrating neuroscience and psychology with computer graphics.

Most computer graphics books teach how to make things that look cool. This book takes a different tact and discusses why things look cool in terms of the brain’s structure. Should you read this book, be ready for a heavy dose of neuroanatomy, cognition, and perception! It leaves its readers ready not just to make cool graphics but to address their graphics’ viewers “visual thinking.” In other words, it takes graphics to a psychological level.

This work is more accessible than Ware’s other textbook Information Visualization and could serve as a fitting tutorial towards a broader audience. Being a tome of basic research, this book addresses an audience as wide as it is varied. Graphic designers, scientists of visualization, psychologists of learning, and informaticians (like myself) can all glean insights into their craft from this work. Indeed, anyone who presents information that combines word and image can benefit – especially those using electronic images like PowerPoint slide decks. Also, it clarifies the pathways and processes by which humans gain knowledge from visual images. I find this stuff extraordinarily fascinating and am glad that Ware has spent time mastering these disciplines. ( )

Look at this book, and at Tufte and Berges' books to refresh your seeing.

Look at this book, and at Tufte and Berges' books to refresh your seeing.