When a company reaches its profit potential, everyone in the business benefits. Owners get a better return on their investment and reap the cash benefits from their financial risk-taking and hard work. Employees get job security and a chance for monetary and personal advancement. But it takes continued profits to build longevity into a business. Without a process for generating recurring profits, any business won't be around long. In this book you'll learn how to implement the Profit Enhancement Process in your business - a system that has already produced enormous profit opportunities for businesses of all sizes and varieties nationwide. The book takes you through the process step-by-step. You'll learn how to develop a realistic profit plan for your business and to get it working * provide a forum for exciting new profit ideas from your key managers and employees all down the line * put the best of these ideas into a profit plan the entire company is committed to * put that "game plan" to work generating some immediate, some longer-term bottom line results * and, best of all, how to keep the profits rolling in - in good times and bad.