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Sto caricando le informazioni... Change by Design: How Design Thinking Transforms Organizations and Inspires Innovationdi Tim Brown
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Turns out businesses being flexible, creative, interdisciplinary, sustainable, and people-focused (rather than profit-focused) works better for everyone. Who knew. ( ) In Change by Design, IDEO CEO Tim Brown fleshes out the concept of Design Thinking he introduced in a June 2008 article in the Harvard Business Review: that design is best when it’s not a tweak, made near the end of product development to fine-tune or make pretty, but rather is a substantive, beginning-to-end way of thinking; a 360-degree method of business collaboration. I’d heard terrific things about IDEO and Brown but my first direct experience was through this book -- where I twice didn’t make it to page 50 and only now persevered to finish. It’s not a difficult read, it’s dull. There are some interesting concepts (particularly about prototyping and paying attention to customers at the extremes) and case studies (showcasing IDEO projects). But it’s rarely inspiring or entertaining and mostly accumulates rather than builds. In stark contrast, I’ve just finally watched clips of Brown’s presentations (for example, on creativity and play) and feel positively carbonated! My recommendation: first get familiar with Tim Brown, then let his infectious enthusiasm carry over to your reading of this book. (Review based on an advance reading copy provided by the publisher.) All disciplines seem to feel they have all the answers within their own banks, this one allows for a bait box of human nature and emphasizes cross breeding, curiosity, mistakes and the art of making them, and so reeled me in. Plus I love the idea of IDEO though the biographical brass polishing tarnishes the vibe, it got a little Jim Jonesy, without mentioning religion except antidotally regarding the press, but I digress. The single most meaningful enlightenment was to resist becoming cynical! Might have gone with Humanomics as opposed to Designthinking, already taken? If you already think, design & have an open mind, this book reads better from back to front. nessuna recensione | aggiungi una recensione
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)658.4063Technology Management and auxiliary services Management Executive Managing Change InnovationClassificazione LCVotoMedia:
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