This book will help you avoid the culture shock that most Westerners experience in their efforts to do business with the Japanese. Written by Boye Lafayette De Mente--one of the foremost authorities on Japan and Japanese-Western business relations--this second edition of How to Do Business with the Japanese is must reading for anyone who wants to succeed in dealing with the Japanese at home and abroad. After presenting the fundamentals of the "Japanese way," and its successes inside and outside Japan, De Mente then moves on to discuss the nuts and bolts of negotiating, marketing, and advertising. He offers a highly readable, in-depth analysis of both the psychology of the Japanese business mentality and the mechanics of an aggressive yet tradition-bound system. After living and working in Japan for more than 25 years, De Mente has a unique perspective on Japanese customs and business practices. How to Business with the Japanese is the culmination of long experience with every aspect of Japanese society. With an insightful examination of the powerful relationship between the Japanese society and its business community, How to Do Business with the Japanese is an invaluable handbook for international businesspeople who want to penetrate what De Mente calls "the impenetrable barrier."