A portrait of a commanding American politician and of the conservative movement he forged. Early on, Helms realized the power of television, and across North Carolina in the 1960s, he battled the civil rights movement, campus radicalism, and the sexual revolution. Desegregation was a central issue in solidifying his base and mobilizing political support, but also important was his discomfort with what he believed was a rising tide of immorality. In 1973, he was elected to the Senate, where he remained until 2003. As Senator, Helms became a national conservative leader and spokesman for the revitalized American Right, playing a prominent role in the Reagan Revolution of the 1970s and 1980s and the rising tide of Republicanism of the 1990s. Historian William Link tells the story of one of the most powerful Americans of the twentieth century and the conservative mark he left on the American political landscape.--From publisher description.