The aim of this book is primarily to enable those wanting to investin coaching to be able to do so in the most effective way whetherthey are doing this as an organisation or as an individual. Itillustrates the impact coaching can have and identifies changes inleadership and management demands and expectations. We considerwhat a coachee gets out of coaching, different formats for coachingand its potential value at Board level, including for the ChiefExecutive Officer, and for other individuals or groups such as newrecruits or those who have just been promoted. We look at thedifference between coaching and mentoring and the potentialbenefits that both can have, especially in combination. We look athow coaching programmes can be introduced effectively and how aleader might introduce coaching in their organisation. We addressthe international dimension with many organisations looking toensure that leadership is based on similar values throughout itsglobal reach. This book is unashamedly about business coaching.Quality coaching engagement will impact into an individual's widerlife priorities and use of time and energy. But the effectivedelivery of business priorities has to be at the basis ofintroducing business coaching. Chapter headings: Effective Engagement The Impact Coaching Can Have Coaching in Context: Changes in Leadership and ManagementDemands and Expectations What Makes a Good Coach What a Coachee Gets Out of Engaging with Coaching Different Formats for Coaching Coaching and the Chief Executive Different Focuses of Individual Coaching The Difference Between Coaching and Mentoring Meeting Business Priorities Introducing Coaching Programmes in a Whole Organisation Running Coaching in Your Organisation The International Dimension