oThis is me. I am an executive. Executives are important. They go to important offices and do important things. Color my underwear important.o So begins the dangerously funny classic, The Executive Coloring Book. Originally published more than fifty years ago, this brief and brilliant coloring book skewers the early sixties executive set. If Mad Menmade them look glamorous, The Executive Coloring Bookcasts them in a different hue and invites everyone in on the joke.