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A Youth designed for a Bookseller, ought to have a Genius for Letters, a general Knowledge of Books and Sciences, a clear Hand, and a solid discerning Judgment. He ought to have a Taste for the Languages, and a good Memory to acquire them. His Education ought to be as liberal as if he was designed for any of the learned Sciences; and his Knowledge of Men and Things as extensive as either the Divine, Lawyer or Physician. A mere Title-Monger can never make any thing but a Bungler, is liable every Day to be imposed upon, runs out his Stock upon Trifles, and loads the Public with the Rubbish of the Press.---R. Campbell, The London Tradesman, 1747
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Campbell's definition of what is required in a bookseller, from which the title of this volume is taken, elevates the trade to a level of a profession and emphasises its potential respectability.
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Finally, while we can obviously never forget the importance of the ledger and the contract, by looking at the 19th-century firm through the information it chose to disseminate through trade publications like the Publishers' Circular, we can hopefully make sensible comments about what a company like Smith & Elder might have meant, not only in terms of its internal economic strategies, but also what kind of diverse resonances its colophon might have had for its contemporary customer, the reader.
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