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Sto caricando le informazioni... Groundswell: Winning in a World Transformed by Social Technologiesdi Charlene Li, Josh Bernoff
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. this is a bit dated by 2018, but I found it to be very valuable. Loads of details on how people use social media and internet sites. ( ) If you are in retail, marketing, or any type of business where people's reviews can impact your revenue, then this book is a must-read. The face of advertising and the consumer is changing. Whether it is through facebook, blogging, twitter, or goodreads, viral marketing gives businesses a new way to connect with customers. Got to get clicking! nessuna recensione | aggiungi una recensione
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to evaluate new social technologies as they emerge, determine how different groups of consumers are participating in social technology arenas, apply a four-step process for formulating your future strategy, build social technologies into your business Groundswell is required listening for executives seeking to protect and strengthen their company's public image. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)303.4833Social sciences Social Sciences; Sociology and anthropology Social Processes Social change Causes of change Development of science and technology Communication, information technologyClassificazione LCVotoMedia:
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