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Sto caricando le informazioni... Profitable Marketing Communications: A Guide to Marketing Return on Investmentdi Antony Young
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Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies. Non sono state trovate descrizioni di biblioteche |
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![]() GeneriSistema Decimale Melvil (DDC)658.8Technology Management and auxiliary services Management Of MarketingClassificazione LCVotoMedia: Nessun voto.Sei tu?Diventa un autore di LibraryThing. |