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Cradle to Cradle: Remaking the Way We Make Things (2002)

di William McDonough, Michael Braungart (Autore)

UtentiRecensioniPopolaritàMedia votiCitazioni
1,721277,295 (4.05)20
A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.… (altro)
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Great intro to upcycling and more. Still don’t know how we can move from local, 30 years old project to a global change. I felt both super optimistic and doubtful at the same time. Gonna think more about the materials themselves when buying or building. ( )
  jbrieu | Nov 6, 2020 |
Instead of trying to reduce our negative effects on the world (being "eco-efficient") what you will find in this book is how to maximize our positive effects (how to be "eco-effective"). It involves truly taking responsibility for the things we create by considering from the start what happens to our products at their end; switching from a "cradle-to-grave" approach to a "cradle-to-cradle" approach where products are made of biological nutrients (material that can be thrown away safely, even beneficially) or technical nutrients (material that can be safely recovered and re-used by industry).

What's great is that the book itself serves as an example of what it describes: it's not made of paper. Instead it's made of a high grade plastic that can be re-used by the manufacturer indefinitely or, if you'd rather keep it, can be safely placed on your shelf for many years without much wear. The ink can be stripped from the pages by the manufacturer and re-used to print other such books. This kind of construction makes the book extremely durable and waterproof while also providing for the possibility of upcycling.

It's not perfect, however. The kind of systems required for manufacturers to implement their cradle-to-cradle approach will take time to develop, since they will essentially need to completely overhaul the ingredients that go into making their products. They even admit they couldn't yet completely eliminate all harmful materials from the book's construction. However, I believe that any shift we could make towards cradle-to-cradle design would be beneficial; at least it gets us thinking about how the things we make could be safer.

In any case, the world of abundance the writers describe in the book is inspiring. I hope one day we'll have, as they invite us to imagine, "buildings like trees; cities like forests." ( )
  salubanski | Jul 8, 2020 |
Read this for Sustainability Book Club. Interesting ideas, not sure how to make them happen. The book itself is an example of redesigning objects to fulfill the principles of sustainability. Made from synthetic paper, the ink can be washed off and reused when the book is recycled. ( )
  Pferdina | Sep 17, 2018 |
Making products with an eye to recycling them. Lots of good ideas, nothing tangible
  jhawn | Jul 31, 2017 |
Scary. And educational - I was shocked to learn that chromium is used in leather tanning. Bottom line - doing less bad is still no good. Bottomer line - we have to change just about everything that we do. Cradle to grave is fallacious. As for throwing away - there is no more "away".



While the book is really aimed at industry, there's a message for everyday humans. This book is idealistic and unrealistic, but that bottom line above still stares us in the face and in the end something must be done, or it will be the end.



One really cool thing is that it is printed on a recycled/recyclable plastic "paper" with a reusable, non-toxic ink. It's heavier than a normal book of its size, but it still feels like paper. ( )
  Razinha | May 23, 2017 |
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» Aggiungi altri autori (8 potenziali)

Nome dell'autoreRuoloTipo di autoreOpera?Stato
William McDonoughautore primariotutte le edizionicalcolato
Braungart, MichaelAutoreautore principaletutte le edizioniconfermato
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'The world will not evolve past its current state of crisis by using the same thinking that created the situation.'
Albert Einstein
'Glance at the sun.
See the moon and the stars.
Gaze at the beauty of earth's greenings.
Now, think.'
Hildegard von Bingen
'What you people call your natural resources our people call our relatives.'
Oren Lyons, faith keeper of the Onondanga
Dedica
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To our families, and to all of the children of all species for all time
Incipit
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In the twenty-some years since I came up with the phrase "cradle to cradle", it has become as complicated as a musical score.
Citazioni
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We did not design the materials of this book. After years of analyzing and testing polymers to replace paper, we were delighted when designer Janine James happened to mention our search to Charlie Melcher of Melcher Media. Melcher was working with a paer adapted from a polymer blend that had been used to label detergent bottles, so that the labels could be recycled along with the bottles instead of being burned off...When Michael tested it, he found that it off-gassed similarly to a conventional book. But it could be recycled, and more to the point, it has the potential to be upcycled: dissolved and remade as polymer of high quality and usefulness.
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A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

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