A new edition of the feminist classic, with an all-new introduction exploring the role of backlash in the 2016 election and laying out a path forward for 2020 and beyond Winner of the National Book Critics Circle Award * "Enraging, enlightening, and invigorating, Backlash is, most of all, true."--Newsday First published in 1991, Backlash made headlines and became a bestselling classic for its thoroughgoing debunking of a decadelong antifeminist backlash against women's advances. A Pulitzer Prize-winning journalist, Susan Faludi brilliantly deconstructed the reigning myths about the "costs" of women's independence--from the supposed "man shortage" to the "infertility epidemic" to "career burnout" to "toxic day care"--and traced their circulation from Reagan-era politics through the echo chambers of mass media, advertising, and popular culture.    As Faludi writes in a new preface for this edition, much has changed in the intervening years: The Internet has given voice to a new generation of feminists. Corporations list "gender equality" among their core values. In 2019, a record number of women entered Congress. Yet the glass ceiling is still unshattered, women are still punished for wanting to succeed, and reproductive rights are hanging by a thread. This startling and essential book helps explain why women's freedoms are still so demonized and threatened--and urges us to choose a different future.