Publisher's description: The web has opened previously unimaginable doors for marketers and ad designers alike. Advertising on the web is generally cheaper than other media--and for the money, more likely to reach a much wider audience. However, successful web advertising must present a mix of form and function, appear attractive and compelling, and provide an inescapable reason for looking, reading, and making that vital click-through to the advertiser's website. With 50 dazzling full-color illustrations highlighting some of the web's best advertising campaigns, www.advertising offers a comprehensive look at an expansive and exciting medium and reveals dozens of surefire strategies for advertising success. Readers will find in-depth explanations of web-authoring software; fantastic effects like animation, banners, and mouseovers; and the myriad other digital tools available. They'll also discover winning, easy-to-learn techniques to help create memorable and successful web advertising. This important addition to the Design Directories series is an essential resource for every designer, advertiser, and marketer.