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Sto caricando le informazioni... Design with Typedi Carl Dair
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. An older book on type, approaching at different layers of the printed word (letter, word, sentence, block, page). Somewhat academic voice, but preferred to Ellen Lupton's 'Thinking With Type', which shares a similar 'typographic building blocks' arrangement. ( ) nessuna recensione | aggiungi una recensione
Design with Type was first published in 1952 and appeared in this multi ?award-winning revised edition in 1967, which was the first Canadian work to be named Book of the Year by the American Institute of Graphic Arts (AIGA). Its author, Carl Dair (1912 ?1967) was one of Canada ?s best-known and most celebrated type compositors and designers.Discussing type as a design material as well as a means of communication, Dair argued that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum clarity and aesthetic pleasure. He guides the reader through a study of typography that starts with the examination of an individual letter and proceeds with words, lines, and masses of text.Dair details the main design elements of type ? size, weight, structure, form, colour, direction, and texture ? and illustrates the applications of typography in books, advertising, magazines, and other printed forms. The various schools of typography are discussed and the book includes over 150 examples of imaginative typography from around the world.Design with Type is a classic work in a field of design that continues to flourish. Dair ?s influence on subsequent typographers and designers of print media is considerable and deserving of further study. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)686.2Technology Manufacture of products for specific uses Books: Binding, Design, Printing PrintingClassificazione LCVotoMedia:
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