Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message.-Harry Smith, CBS News A wise and knowing set of reflections on how media relations can work both ways to keep the public better informed.-Scott Simon, National Public Radio David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it.-Richard Serrano, Los Angeles Times Finally, someone who knows what he's talking about in journalism proves he knows what he's talking about in public relations David Henderson is the real deal.-Jim Bohannon, Westwood One Radio Media Relations: From a Journalist's Perspective is the quintessential how-to guide for working with the media that also provides an insider's view into the news business. and accurately with reporters, editors and producers; controlling message content; and achieving accurate, credible and effective coverage in the news media.