In "Give Your Elevator Speech a Lift ," media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine s method, not only can you explain what you do--in thirty seconds or less--you can also determine your listener s need and interest, making your elevator speech one of your most compelling--and time-efficient--marketing tools for generating new business. In this age of sound bites, channel surfing, and information overload, getting your message out quickly and effectively will help you rise to the top. So, forget the stairs--Give Your Elevator Speech a Lift will show you how to ride the express elevator to professional success. ABOUT THE AUTHOR: Lorraine Howell founded Media Skills Training in 1998 after working in television for twelve years producing news and talk show programs. She developed her proven process for crafting elevator speeches while coaching top business leaders to be more effective speakers during presentations and media interviews."