Alec Leach examines why we continue to buy so many clothes, despite all we know about fashion and its impact on the planet. With behind-the-scenes insights and philosophical musings supported by infographics and magazine-style pull quotes, Leach takes readers on a journey through the inner workings of consumerism and online culture, touching on sneaker hype, greenwashing and mindfulness along the way. The result is a manifesto for a slower, more intentional relationship with fashion, one thats better for us and better for the planet, too.