THE CREATIVE BRAIN by Ned Herrmann, now in paperback, introduces Brain Dominance Technology & its influence on our creativity, competence, communication, relationships, management style, productivity & self-understanding. Written in a user-friendly tone & liberally illustrated. THE CREATIVE BRAIN traces the scientific & historical roots of Whole-Brain Thinking & uncovers the key to our untapped creative resources. Research into the physiology of the brain inspired Ned to develop a four-fold model of thinking styles that are metaphorically linked areas of the brain. These four specialized quadrants may be characterized as: logical; organized; interpersonal; & imaginative thinking. In THE CREATIVE BRAIN Ned explains why all four quadrants are important to creativity & teaches readers how to strengthen less preferred thinking styles & also to accept their most preferred styles. Those interested in purchasing THE CREATIVE BRAIN can choose between the hardback edition which includes a complimentary brain dominance profile using the Herrmann Brain Dominance Instrument, for $42.50, or the paperback edition without the brain dominance profile for $24.95 (includes a money-saving coupon for a brain dominance profile in case they change their minds). To order, call 704-625-9153 or write Brain Books, 2075 Buffalo Creek Rd., Lake Lure, NC 28746. Sold through Baker & Taylor.