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Sto caricando le informazioni... The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (originale 1993; edizione 1994)di Al Ries (Autore)
Informazioni sull'operaThe 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! di Al Ries (1993)
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Good advice for any business person. Though not written with writers in mind, I was able to glean helpful information especially pertaining to my "brand". The book is older, so some of the examples are outdated, but they are still applicable, especially if you remember the products being used as examples. The guy was spot on when it came to what would go wrong with some of these companies. They are no longer around. If you're starting a business, read this book. nessuna recensione | aggiungi una recensione
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)658.8Technology Management and auxiliary services Management Of MarketingClassificazione LCVotoMedia:
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It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else. ( )