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Sto caricando le informazioni... Making Numbers Count: The Art and Science of Communicating Numbersdi Chip Heath, Karla Starr
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. A book teaching you how to make really big or really small number have actual meaning. ( ) I have a hate-hate relationship with math in general (with the admitted occasional flirtation with statistics) so why would I pick up a book about numbers? Well I have a professional interest in how we communicate complex ideas, and this book definitely delivered on that even for a “not a numbers person” like me. I was made to feel better by the assertion that the human brain isn’t programmed to deal with large complex numbers, and the author’s stance that math is a second language that needs translation. The book offers a guide through several different techniques for doing that, several of which I know I will put into practice going forward. It’s a fun, engaging, educational read that also provides practical advice. Unfortunately it also suffers from a trope I come across in US business communications on an all too regular basis - an over-reliance on sports-metaphors in general and American stick & ball sports in detail. nessuna recensione | aggiungi una recensione
Understanding numbers is essential - but humans aren't built to understand them. In this book, the authors outline specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that will make people say, "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society. -- Non sono state trovate descrizioni di biblioteche |
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