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Sto caricando le informazioni... Introduction to Mass Communication: Media Literacy and Culturedi Stanley J. Baran
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This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)302.23Social sciences Social Sciences; Sociology and anthropology Social Interaction Communication Media (Means of communication)Classificazione LCVotoMedia:
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