"Architectural rendering is the visualization of proposed architectural projects as they will appear when built, often depicted in the surrounding context of the site location. The aesthetic character and environmental impact of new building projects are of increasing importance not only to the commissioning agents responsible for design and planning, but also to the public at large who will have to live with the results. The skill of the architectural illustrator is of crucial importance in conveying the physical reality of new building design proposals. The significance of the artist's role as communicator is clearly illustrated in the contents of this book." "Architectural Rendering provides a detailed survey of international practice in this specialized and increasingly well-appreciated area of illustration. The text explains the context of architectural rendering, the development of the illustration's content and composition in relation to the given brief, the problems of perspective and other aspects of visualization that the illustrator may encounter, and the full range of media and techniques. Step-by-step demonstrations of a selection of different media and subjects form the central core of the book - these are real projects that offer a unique practical guide to the development of an architectural illustration from initial concept to finished rendering. They are followed by a comprehensive portfolio of work contributed by leading practitioners worldwide that demonstrates the extraordinary range and quality of current practice, from monochrome drawing to full-colour rendering to computer-generated images." "The book contains over 300 colour photographs and authoritative text and commentary by one of the UK's foremost architectural illustrators, Philip Crowe, President of the Society of Architectural and Industrial Illustrators, with contributions from the USA coordinated by Frank Costantino, President of the American Society of Architectural Perspectivists. Representing an international view of the highest standards in this important area of illustration work, Architectural Rendering is invaluable reference for the professional and a comprehensive guide for illustrators entering the field."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved