"Rabbit Is Rich," a novel by John Updike published in 1981, is the third book in the "Rabbit" series, following the life of Harry "Rabbit" Angstrom. Set in the late 1970s against the backdrop of the American economic boom and the energy crisis, the novel captures Rabbit in middle age, now running his father-in-law's Toyota dealership, a symbol of his newfound prosperity and the shifting economic landscape of the time.

As Rabbit navigates the complexities of wealth, family, and societal change, the novel delves into themes of materialism, dissatisfaction, and the search for meaning beyond the trappings of success. Rabbit is depicted as a character who, despite achieving what appears to be the American dream, grapples with a sense of emptiness and the challenges of adapting to a changing world.

"Rabbit Is Rich" is notable for its rich character development, intricate narrative style, and the way it captures the zeitgeist of the era. Updike's portrayal of Rabbit's life, with its ups and downs, reflects broader themes of American identity, generational conflict, and the pursuit of happiness. The novel won several prestigious awards, including the Pulitzer Prize for Fiction and the National Book Award, cementing its status as a significant work in American literature and continuing the deep exploration of one man's journey through the latter half of the 20th century.

Rarely has a single character been so faithfully followed for so many years by so many readers. Rarely has anyone written like John Updike. As a writer, he dared his fellows to be perceptive, to be honest, and above all to be specific. How large his footprint, how ghosted.