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The common denominator/bottom line for both the professional service firm/PSF and the individual/Brand You is: the project. And for the cool individual in the cool professional service firm there is only one answer: the cool project. A seminar participant said: "Reward excellent failures. Punish mediocre successes." So, how many of you are at work -- right now -- on "mediocre successes"? At work on projects that won't be recalled, let alone recalled with fondness and glee, a year from now? We don't study professional service firms. (Mistake.) And we don't study WOW Projects. (Worse mistake.) There is, of course, a project management literature. But it's awful. Or, at least, misleading. It focuses almost exclusively on the details of planning and tracking progress and totally ignores the important stuff like: Is it cool? Is it beautiful? Will it make a difference? My No.1 epithet: "On time . . . on budget . . . who cares?" I.e., does it matter? Will you be bragging about it two--or ten--years from now? Is it a WOW project? So, then: Step #1 . . .the organization . . .the professional service firm/PSF 1.0. Step 2 . . .the individual . . .the pursuit of distinction/Brand You. And: Step #3 . . . the work itself . . . the memorable project/WOW Projects. The Project50 is a simple and handy guide that provides 50 easy steps to help the modern businessperson choose the right project, find the right team, develop strategies for success, and ultimately know when it's time to move on. See also the other 50List titles in the Reinventing Work series by Tom Peters --The Brand You50andThe Professional Service Firm50-- for additional information on how to make an impact in the professional world.… (altro)
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Wow! This is an awesome book. If you're involved in projects, I highly recommend it. If you aren't, yes you are - and so you should read it to find out why. This is a fast, fun-paced guide to making success out of projects by making them bigger, meaningful, important, and impassioned. Peters revs up his own energy and format, building his 50 tips around the stages of Create, Sell, Implement, and Exit. He includes lots of quotes and ideas from others ("Reward excellent failures; punish mediocre successes.") The successful project manager creates projects or re-frames them. They are endlessly curious. The success factor for a project, the constant criteria, is Wow! Using another criteria (paraphrasing from his recap of critic Claude Cernuschi's evaluation of art) set of 4 factors: Fashion (Was it cool?), Quality (Was it craft?), Originality (Is it novel?), and Influence (Was the path altered?). I've recommended this book numerous times since reading it. ( )
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What we do matters to us. Work may not be the most important thing in our life or the only thing. We may work because we must, but we still want to love, to feel pride in, to respect ourselves for what we do and to make a difference. -- Sara Ann Friedman, Work Matters: Women Talk About Their Jobs and Their Lives
Dedica
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Dick Anderson, former commanding officer, U.S. Naval Mobile Construction Battalion Nine, Danang, Republic of Vietnam, who taught me (Ensign T.J. Peters, CEC, USN, 693355) Can Do!*/WOW Projects! in 1966.
* Fact: The U.S. Navy Seabees' "Can Do!" preceded Nike's "Just Do It!" by 50 years.
James Carville, for "the campaign" as ultimate, high-stakes WOW Project.
Susan Sargent, Perk Perkins, and The Dream Team, "true believers" and against-all-odds creators of Hunter Park and Riley Rink, Southern Vermont's most extraordinary community facility.
Incipit
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The White Collar Revolution is here.
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Or will you sit on the sidelines, producing "mediocre successes." while the once-every-five-hundred-years revolution passes you by?"
The common denominator/bottom line for both the professional service firm/PSF and the individual/Brand You is: the project. And for the cool individual in the cool professional service firm there is only one answer: the cool project. A seminar participant said: "Reward excellent failures. Punish mediocre successes." So, how many of you are at work -- right now -- on "mediocre successes"? At work on projects that won't be recalled, let alone recalled with fondness and glee, a year from now? We don't study professional service firms. (Mistake.) And we don't study WOW Projects. (Worse mistake.) There is, of course, a project management literature. But it's awful. Or, at least, misleading. It focuses almost exclusively on the details of planning and tracking progress and totally ignores the important stuff like: Is it cool? Is it beautiful? Will it make a difference? My No.1 epithet: "On time . . . on budget . . . who cares?" I.e., does it matter? Will you be bragging about it two--or ten--years from now? Is it a WOW project? So, then: Step #1 . . .the organization . . .the professional service firm/PSF 1.0. Step 2 . . .the individual . . .the pursuit of distinction/Brand You. And: Step #3 . . . the work itself . . . the memorable project/WOW Projects. The Project50 is a simple and handy guide that provides 50 easy steps to help the modern businessperson choose the right project, find the right team, develop strategies for success, and ultimately know when it's time to move on. See also the other 50List titles in the Reinventing Work series by Tom Peters --The Brand You50andThe Professional Service Firm50-- for additional information on how to make an impact in the professional world.
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