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Sto caricando le informazioni... The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitdi Tom Peters
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Management, Peters T J Some good information here to get you started thinking about what your personal brand is and how to build it, nested in a ton of filler and a heinous number of font sizes and colors. This book had me by turns saying, "oh, but I should really be doing that" and "golly, but I'm just not into my career as the basis of my identity". The second reaction was primary, and when I added that with a bit of guilt over not being a Careerist and the eyeball-bleeding presentation, I took an unusual 10 months to complete the book. I benefited a bit from it in terms of thinking about and embracing what I bring to the table, but I'm not really turned on to The Brand You 50. However, I am apparently an outlier when I bestow a rating between "Eek! Methinks not." and "Meh. I've experienced better." Having this book is like having your own coach, with a personal trainer style (always there, always smiling, always encouraging.)The ideas are good, just a little overwhelming...50 of them Clearly the market is changing, employers ask for perfect people,and looking out for number one is more and more essential. nessuna recensione | aggiungi una recensione
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Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0.nbsp;nbsp;Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)650.1Technology Management and auxiliary services Business Personal success in businessClassificazione LCVotoMedia:
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