Guide to attracting and maintaining corporate spoonorship. Provides information on understanding the operations and policies that drive sponsorship decisions, working out the mindset of the individuals who control sponsorship, extracting the best value for your organisation, preparing your proposal and making your pitch, accessing the right person in the most effective way, and keeping your sponsorship once you have secured it. Includes case study, glossary and index. Foreword by Eddie McGuire. Turner worked for Carlton and United Breweries as Sponsorship and Events Manager for southern Australia. He currently manages his own marketing consultancy and lectures in marketing subjects at various tertiary institutions.