The emphasis of Limitless is this: do not be afraid to start your own business; do not be scared to leave the rat race of working for someone else; learn how to want to be your own boss. Most of the examples in Limitless are of high powered executives and/or people who can afford (literally) to take big risks. You never hear about the McDonald's burger flipper who cashes it all in to open a soap store. Case in point - the lawyer who took an 80% pay cut to do something she loved. The other lawyer who quit her thriving practice to start a chocolate company in her kitchen (guess it wasn't a galley kitchen with a one-burner stove). How many of us are called to lead an expedition to Mount Everest while working at Goldman Sachs? The example of the veterinarian who went from in-clinic appointments to home visits was the first real down-to-earth example with which I connected. That was a career adjustment I could get behind. Another observation: I would argue that gig-economy only works if a), you stored up enough reserves to see you through while you are trying to find your calling and b), you have a family network willing to support you during the paycheck gaps or c), you cobble together enough jobs to pay the bills without interruption.
The mantra is finding purpose. What if you don't know your purpose so you wouldn't recognize it if you saw it? The trick is to harness ambition. What if you have no idea how to do that? Of course the book ends with a bonus quiz, but in order to see the results or learn anything from them, you have to log into a website. ( )