First, I love Seth's blog. However, ignoring the outdated examples, this book lacked the conciseness and poignancy of that give his blog such a strong character. The book was easy to read, the points were generally good, but, as a whole, it just wasn't very gripping. ( )

I cannot believe this book is over 15 years old, and I had not read it. It is a book I believe every small business owner and Extension educator should read. At its core, it is about developing and nurturing relationships so they are eager to buy into your product. This book has a lot of overlap with the ideas of Referral Engine*. Rather than spend (waste) a lot of money advertising to people who may or may not be interested in your product, grow your lists of people who are actually interested in what you offer. Get to learn about those people and target your programming or products accordingly. Read more ( )

At the time, this was an incredibly groundbreaking book and I was working in marketing and advertising. I'd be interested to re-visit it with today's standards as a mirror. ( )

The book is all the prophecy that became true. As I've listened to it in 2017 all that Seth Godin describes is taught now as a dogma. All the notions of direct marketing and beeing customer centric are taught now in the ivy league schools such as Wharton, by leading professors such as Peter Fader. In his book in 90th, he already describes how technology and the web are going to revolutionize the way advertising is done. Tendencies such as keeping databases of the prospect buyers are much more relevant now than ever before. I was glad to learn what the cookie does in my browser. ( )

Desde Leader Summaries recomendamos la lectura del libro El marketing del permiso, de Seth Godin.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes, publicidad y relaciones públicas.
En el siguiente enlace tienes el resumen del libro El marketing del permiso, Convertir a extraños en amigos y a amigos, en clientes: El marketing del permiso ( )