We often communicate with each other about how the things we see visually appear to us when we want to achieve a goal like finding the perfect end table, deciding what to eat or issuing a warning. But what do we say when we talk about how things visually appear to us? Can our talk about appearances tell us anything about the nature of visual perception? In this work, the author delves into these questions, defending the view that in spite of all its imprecision, the language used to report on how things look provides important insight into the nature of visual perception.