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Sto caricando le informazioni... This Is Marketing: You Can't Be Seen Until You Learn to See (edizione 2018)di Seth Godin (Autor)
Informazioni sull'operaThis Is Marketing: You Can't Be Seen Until You Learn to See di Seth Godin
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. He told me what it was but not how to do it. Waste of time. ( ) Seth Godin’s blog is very popular with many people I respect, so I gave the book a try. There are lots of good ideas in the book for creating and promoting a business, and finding the people who will want your product or service. He argues that you can’t sell to everyone; you are going to sell to a tribe that shares your values. The writing style of his short, thought provoking, sometimes scattershot blog entries has been imported without modification into a fairly long book, however, so after a while I found it tough going. Probably the most important takeaway I got was that SEO is a way for Google and Facebook to make money, not necessarily for the would be entrepreneur. nessuna recensione | aggiungi una recensione
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)658.8Technology Management and auxiliary services Management Of MarketingClassificazione LCVotoMedia:
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