At the beginning of the 21st century the Art Deco style enjoys a popluarity unrivalled since its inception at the 1925 Exposition International des Arts Decoratifs et Industriels Modernes in Paris, from which the style takes its name. In spite of this, the role of Art Deco in defining domestic architecture is often neglected. Across the world, many of the most exciting architects and designers of the 20th century - Norman Bel Gedds, Richard Neutra, Robert Mallet-Stevens, Berthold Lubetkin - designed houses that borrowed from the Art Deco style.