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Sto caricando le informazioni... Extraordinary PR ordinary budget : a strategy guide (edizione 2017)di Jennifer R. Farmer
Informazioni sull'operaExtraordinary PR, ordinary budget : a strategy guide di Jennifer R. Farmer
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Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework ?being credible, creative, responsive, and relentless ?is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development ?people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)659.2Technology Management and auxiliary services Advertising And Public Relations Public RelationsClassificazione LCVotoMedia:
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Farmer states that communications specialists need to be credible, creative, responsive, and relentless. All very basic things that apply to pretty much every career path.
Farmer claims that this book is aimed at "mission-driven" organizations, but every example given was political, and she constantly used examples from two political campaigns she worked on.
This is quite repetitive and only solidified a desire not to go into public relations. ( )