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Sto caricando le informazioni... Language of Advertising : Written Textsdi Angela Goddard
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This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions. The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image and typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hook lines, puns, connotations* examines a wide range of adverts from British Airways to Castlemaine Non sono state trovate descrizioni di biblioteche |
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![]() GeneriSistema Decimale Melvil (DDC)659.1014Technology Management and auxiliary services Advertising And Public Relations AdvertisingClassificazione LCVotoMedia: Nessun voto.Sei tu?Diventa un autore di LibraryThing. |