To sell more furniture for Schweig Engel, Mike Stein made crazy TV commercials. To protest racial inequality in the construction of the Gateway Arch, Percy Green and a friend climbed a ladder 125 feet up the side of the unfinished monument. When a German immigrant bought a local baseball team, he used a scantily clad band and a Wild West Show to draw fans.Welcome to a world of mavericks, outcasts, innovators, eccentrics, and other unforgettables who defy convention. This book highlights the people who've worked overtime to make sure that St. Louis could never be boring. Assembled and brought to life by master storyteller Jim Merkel, the cast includes a rich and endless assortment.