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Sto caricando le informazioni... Pricing and Revenue Optimization (edizione 2005)di Robert Phillips (Autore)
Informazioni sull'operaPricing and Revenue Optimization di Robert Phillips
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. The author goes through various Pricing techniques and revenue optimization. The airline industry is really complex, even though they might use PRO, it is hard to make consistent revenues every year. If you want to understand the basic pricing and revenue optimization techniques, this is a great book. I think ,"Pricing" is the crux of every business in competitive environment. Even though, corporations might employ effective algorithms, In the end, it will depend on the person employing the right one for the particular problem. nessuna recensione | aggiungi una recensione
This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. With updates to every chapter, this second edition covers topics such as estimation of price-response functions and machine-learning-based price optimization. New discussions of applications of dynamic pricing and revenue management by companies such as Amazon, Uber, and Disney, and in industries such as sports, theater, and electric power, are also included. In addition, the book provides current coverage of important applications such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)658.15Technology Management and auxiliary services Management Of Corporate Finance Financial ManagementClassificazione LCVotoMedia:
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I think ,"Pricing" is the crux of every business in competitive environment. Even though, corporations might employ effective algorithms, In the end, it will depend on the person employing the right one for the particular problem.
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