"Hi you are beautiful how are you is a book by London-based fashion photographer Valerie Phillips, in which she documents Swedish artist, photographer, model and online celebrity Arvida Bystrm, known for her colourful images, including countless self-portraits shared though social media and blogs. The publication is a portrait of a woman, a serious but funny, smart and elusive, fierce, fragile, feminist whose personality reaches out from the pages; it questions traditional societal expectations of female beauty, demeanour and lifestyle." -- Provided by publisher.