Move over Hello Kitty - Naughty Naughty Pets are the playmates of the year! Having already hit New York City in plush cuddly toy form, now children can read about their favourite pet's amusing and quirky escapades in four vibrant books. Bold, graphic art and offbeat, rhyming text will have children laughing aloud and teens hooked. The extensive branding operation currently being undertaken in the UK involving companion clothing and accessory ranges, as well as plans to develop an animated TV series, means Naughty Naughty Pets seem certain to become the major new logo of 2004.