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Fashion is Spinach di Elizabeth Hawes
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Fashion is Spinach (edizione 1938)

di Elizabeth Hawes

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542478,676 (3.5)1
After working as a stylist in Paris, Elizabeth Hawes (1903-71) launched one of the first American design houses in Depression-era New York. Hawes was an outspoken critic of the fashion industry and a champion of ready-to-wear styles. Fashion Is Spinach, her witty and astute memoir, offers an insider's critique of the fashion scene during the 1920s and '30s. "I don't know when the word fashion came into being, but it was an evil day," Hawes declares. Style, she maintains, reflects an era's mood, altering only with changes in attitude and taste. Fashion, conversely, exists only to perpetuate sales. Hawes denounces the industry's predatory practices, advising readers to reject ever-changing fads in favor of comfortable, durable, flattering attire. Decades ahead of her time, she offers a fascinating and tartly observed behind-the-scenes look at the fashion industry's economics, culture, and ethics.… (altro)
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A fascinating insight into the history of fashion and the behind the catwalk maschinations.
This digital copy was given to me by the publisher via NetGalley in return for an honest, unbiased review ( )
  Welsh_eileen2 | Jan 23, 2016 |
So enjoyable! I loved her breezy writing style and the glimpse into the fashion business of the 20s and 30s. If you want to basically die of envy, please immediately google image search ELIZABETH HAWES DESIGNER, oh my god those dresses were amazing and would be completely in style today.
LOVE HER.

Here's a taste of how this book is so charming:

"I got Miss Dodge, my old classmate and the warden of Vassar, to collect a group of what she considered the best sweater girls on the campus to consider the matter of something new in sweaters with me. I traveled to Poughkeepsie to consult with them. They were a very attractive set of girls. As I looked them over, I perceived that they had all gotten themselves up in honor of the occasion.

One had on a white turtle-necked sweater. Another wore a red sweater with a small round neck. A third had on a crew-necked Brooks model. And the fourth and the fifth and the sixth had on different colors of the same models.
How do you like your sweaters?" I asked.

"We love them," they responded all at once.

"Can you think of any improvements that could be made?" I inquired.

'No" they asserted firmly.

I tried for an hour and a half to make them tell me something they would like to have in the way of a sweater, something new, something different. There wasn't a thing they wanted. They wore sweaters nine-tenths of the time and they were perfectly satisfied.

They would only concede that possibly there might be other and more exciting colors from time to time. I left them. I had discovered exactly what I feared. Sweaters were quite satisfactory."

PS you can download this as a free ebook! http://archive.org/details/fashionisspinach00hawerich ( )
  JenneB | Apr 2, 2013 |
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After working as a stylist in Paris, Elizabeth Hawes (1903-71) launched one of the first American design houses in Depression-era New York. Hawes was an outspoken critic of the fashion industry and a champion of ready-to-wear styles. Fashion Is Spinach, her witty and astute memoir, offers an insider's critique of the fashion scene during the 1920s and '30s. "I don't know when the word fashion came into being, but it was an evil day," Hawes declares. Style, she maintains, reflects an era's mood, altering only with changes in attitude and taste. Fashion, conversely, exists only to perpetuate sales. Hawes denounces the industry's predatory practices, advising readers to reject ever-changing fads in favor of comfortable, durable, flattering attire. Decades ahead of her time, she offers a fascinating and tartly observed behind-the-scenes look at the fashion industry's economics, culture, and ethics.

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