This guide looks at how you, as a sales person, can really stand out from the crowd and double your earning power. It argues that the sales people at the top of their business need to develop the killer instinct, that driving force that enables them to do the right things, all the time. The book examines how to start the day right, how to get your self-image right, how to organize yourself for chasing business (not just customers), working smarter and monitoring your personal performance.