The emerging generation of research and academic library users expect the delivery of user-centered information services. ́Apomediation ́ refers to the supporting role librarians can give users by stepping in when users need help. Library 3.0 explores the ongoing debates on the ́point oh℗ phenomenon and its impact on service delivery in libraries. This title analyses Library 3.0 and its potential in creating intelligent libraries capable of meeting contemporary needs, and the growing role of librarians as apomediators. Library 3.0 is divided into four chapters. The first chapter introduces and places the topic in context. The second chapter considers ́point oh℗ libraries. The third chapter covers library 3.0 librarianship, while the final chapter explores ways libraries can move towards ́3.0'. Focuses on social media in research and academic libraries Gives context to the discussion of apomediation in librarianship and information services provision Provides a balance between more traditional and more progressive approaches