Offering a complete package for exam success, this updated guide comprises the fully updated coursebook texts and free online access to the MarketingOnline learning interface. The coursebook is carefully structured to link information directly to the CIM syllabus, with updated material and cases, as well as a range of support material. cases, questions, activities, definitions and study tips to support and test your understanding of the theory. And with access to the MarketingOnline website included you can annotate and customize the electronic version of the coursebook and prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module. It also offers the opportunity to extend your knowledge with access to the e-Library - eight Butterworth Heinemann marketing texts to support and enhance your learning - and make use of specimen papers and answers.