For a one-semester/term course in Business Communication or Business Writing in Business, English, or Communication departments. This best-selling text brings all the pieces of business communication together to give students a realistic understanding of the fundamental concepts of business communication. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. With practical, realistic assignments, students learn the concepts behind effective communication while developing and refining their skills to compete more successfully in todays job market. NEW PEDAGOGICAL TOOLS * NEW-A Case for Critical Thinking-These thought provoking case studies appear at the end of each part and include three critical thinking questions and an Internet exercise. * Ties concepts together to reinforce the material while enhancing the students critical thinking and Internet skills. Examples include Pillsbury, Microsoft, Boeing, Yahoo, and Kinkos. * NEW-Integrated Exercises-Two to three integrated exercises, identified by an icon, have been included in most chapters. Topics include: channel and media selection, message timing, i