It is so easy to fool ourselves thinking we are customer-oriented, customer-first approach, blah blah. But most of us are not. This is simple, practical and the best guide for talking to customers. It is very short and very actionable. Anyone building products, talking to customers, part of a startup or want to startup should read this. ( )

A GREAT book for startups or testing new product ideas. Takes the Lean Startup and Customer Discovery process and makes it very practical. It's all about the kinds of conversations to have, the kind not to have and how to determine what people mean when they respond. Gives very detailed and practical language you can use and techniques about how to probe for the truth. ( )

Some of the advice seems common sense, but the book still does a good job of describing some practical ways to avoid leading questions and gathering untainted information from prospective customers to help validate ideas. ( )

Great advices. Second part too focused on B2B sales.

Could be even more concise. ( )

Recommended reading for my Nu School summer program, this book redefined my perspective on my own projects. You see, as an engineer at my core, my first instinct has always been to open an IDE and see how I can fix the problem. WRONG!

This book provides an excellent framework that everyone can utilize to interview users. A lot of times, we tend to ask bad questions:
– “Do you think this product is a good idea?”
– “Would you pay X for a product that does Y?”

These are examples of questions that WILL make people lie to you, because they don't want to hurt your feelings. This book leads you away from fluff, compliments, and mere annoyances to facts, data, and real world user problems.

It's written in a dry, real style. It gives advice so practical that you could read this book and go off and ask questions.

“It boils down to this: you aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution.” ( )