For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity.   This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist   "Read this book!--Ellen Levine, editorial director, Hearst Magazines.